Location recces Podcast

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Andrew Clements

Product risk assessment & Location Recces

These are the risk assessments that we filled out for our filming locations at Samuel Laycock. 

The first risk assessment is for the food tech/art and design area. It is open plan and is divided by half walls, glass and moveable dividers.

The above risk assessment is for the sports hall, this is probably where will be filming some interviews with the sports teacher.

Promotional Video - iPhone 5s

This promotional video for the iPhone 5s is showing all that is possible for people who like to stay fit, with the different apps and technology being shown on the phone itself. The people that are featured in this video are average people who are driven to stay fit, in the video there are, runners, golfers, cyclists, swimmers and gymnasts. and it is showing all the different apps that can be used for measuring weight and goals for their fitness.

The song that is featured in this video is a fitness song that was popular in America when the Presidents Fitness Program was introduced; therefore it is fast paced and fits with the music as it is all about fitness. It adds to the atmosphere of the video and creates a rhythmic pace for the video.

The style of this video is very simplistic, it doesn’t really have any moving around, it is basically just filmed from one angle and then a transition is added if the scene moves on to the same people. Such as the gymnast, it shows her doing a floor exercise and after when she is talking to her trainer it cuts to a shot of her talking to her with the phone and a video of little girl practicing her routine. The simplistic camera movements and the clear and concise imagery showing the phone in all situations makes the product look more appealing to the audience.

Its almost as if they are just filming random people and they don’t know that the camera is there.

It starts off as if it is set in the morning and what people like to do when they wake up, almost following their daily routine, this is because of the lighting in the video, even though it is a bit dark the lighting that is used is dimmed.

The video contains a varied group of people using the phone and the apps, and it shows that anyone can use this phone as it is simple for everyone to use and this is what appeals to customers the most, knowing that it is simple and easy to use. Also the locations that are used, show the consumers that it is a phone that can be used anywhere, for example in the video there is a show of a woman running up steps overlooking a city, this shows that even though she is far away from the city it can still be used, showing that the product is modern and will be able to use anywhere in the world.
The way I am going to incorporate some of the elements in this video into my own video is that I am going to be using upbeat music and quick snappy transitions as I think that if a video is upbeat it keeps the audiences attention more as its not long and drawn out with the same shot and it it giving an insight into everything that is to offer.

Iana Surch

Ideas development

Here is a mind map of the ideas development. In this I have put some ideas down about the shots that we will be using. The shots that we will be using are closeups, full framed, mid shots and panoramic shots. We we will be using full framed shots for interview but at the same time we will be using closeups of the hand movements. I will be using panoramic shots of the school. This will show the full view of the school.

Renault Clio viral campaign corporate video

I have been watching corporate videos, the video that I have analysed is Renault Clio viral campaign. This video is to sell a car but in this video they use a different way to advertise the car. When the driver presses the Va Va Voom button the screen changes into a more foreign theme they start playing music which goes with the foreign environment. They use a background drop to make the screen look like you are actuality in the foreign place. 

When pressed the button people appear from different angles. The actors are dressed in foreign outfits, which suit the environment of the corporate video. A male actor is shouting out sales prices for food there is a couple walking across the road and they are madly in love. This relates to the video because the driver is falling in love with the car as the male actor is falling in love with the female actor.

They use sounds are music to make the environment more foreign. I think the music suits the video because sort but suddenly everything changes into a different atmosphere. Next there are female’s dancers in foreign outfits acting sexy and trying to flirt with the male driver. This is making the male driver falling in love with the female’s actors or is he falling in love with the car.

Manish Mistery 

The Language of Love corporate video

I have been looking at influential products such as La Redoute UK presents ‘The Language of Love’. I will give a brief descript about what is happening in the video and talk about the different codes and conventions containing in this video.

The video is about a male talking in a different language, which is French. One by one different girls walk up the stairs and are greeted by I well groomed male who is dressed middle class. The male is represents the French clothing. French is the language of love so every time the male is speaking to the females it seems like the girls are getting loosed into his eyes and straight away they are flowing in love with him or the brand of clothing because he represents the clothing. He is smooth and interment with the females. The music goes well with the video.

The music suits the video because the video is calm and runs smooth. The class that would buy the brand would be an upper middle class and B middle class. The shots that they use in the corporate video are close ups of the actors faces and every now and then they use and subtitles to tell the audiences what is going on in the video. 

Manish Mistery