Renault Clio viral campaign corporate video

I have been watching corporate videos, the video that I have analysed is Renault Clio viral campaign. This video is to sell a car but in this video they use a different way to advertise the car. When the driver presses the Va Va Voom button the screen changes into a more foreign theme they start playing music which goes with the foreign environment. They use a background drop to make the screen look like you are actuality in the foreign place. 

When pressed the button people appear from different angles. The actors are dressed in foreign outfits, which suit the environment of the corporate video. A male actor is shouting out sales prices for food there is a couple walking across the road and they are madly in love. This relates to the video because the driver is falling in love with the car as the male actor is falling in love with the female actor.

They use sounds are music to make the environment more foreign. I think the music suits the video because sort but suddenly everything changes into a different atmosphere. Next there are female’s dancers in foreign outfits acting sexy and trying to flirt with the male driver. This is making the male driver falling in love with the female’s actors or is he falling in love with the car.

Manish Mistery