Current law relating to race and gender, the equality act 2010 is in place to protect people from discrimination in the workplace and in the media, it sets out to abolish the divides between gender race and disability as well as the stereotypes from previous years regarding jobs. In terms of media, the Equality act have changed the way programmes and films are being created and which actors are hired, soaps now have storylines involving disability and homosexuality, resulting in actors and actresses being more open, all with the conviction to abolish the divides in this generation as well as the next.
When creating a Promotional/ Corporate video a film maker cannot come across as being bias to one side of an argument weather its race, gender or ethnicity. Ethical issues are the moral rules we have in society which aren’t defined in law like the equality act but favour the large majority of the public. Fair representation of each group is all that is asked for. When it comes to making a video the film maker has to make sure they are not seen as taking sides or following the stereotypical image for a certain video. Example a promotional video for Lego, the stereotypical audience is boys as it comes under the genre of construction toys, the ethics says we they are discriminating gender as girls could also enjoy playing and buying their products. There for their video needs to ensure they not encouraging the gender divide by including both sexes into their videos. The same goes for ethnicity and race as well. Over a number of years the Government has placed legislations to combated discrimination in the UK. Sex Discrimination act 1975, Race Religion Act 1976 and the Disability Discrimination Act 1995. These legislations have been put in place to ensure no matter your Gender, Ethnicity or Disability you will be treated equally.
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