Promotional Video Iphone 6

This promotional video is for the iPhone 6 and iPhone 6 plus and it is introducing you to the new phone from the Apple company.
It shows the two phones side by side showing the difference in the sizes. The first to appear is the smaller one - the iPhone 6, with the introduction "This is the iPhone 6" and then the second phone is introduced with the introduction "And this is the iPhone 6 Plus."
The music that is used in this video is a very simple piano melody that you can more or less only hear when the voice over isn't talking.
What they are showing on the phone is how it can keep you healthy and help track fitness eg. How many steps walked, calorie intake etc.
In the advert it's almost like the two phones are in competition with each other to see who can perform the best as the voice overs are saying what each has done, such as "I walked _____ steps." And "I walked _____ flights of stairs."
It is showing one of the many different apps that can be used for measuring weight and goals for peoples fitness.

The style of this video is very simplistic, it doesn’t move around, it is filmed with one straight shot and had transition at the end to the slogan. The simplistic camera shot and the clear imagery showing the phone makes the product look more appealing to the audience.

Iana Surch